Who’s really #madeofgreat?

In this surprisingly fast paced world and with a gazillion different memories being woven intricately every day, every single moment, every breath, we may make little choices of who could be a role model, or somebody that we yearn to become. Somebody, whose shoes we like to step into, and somebody else whose cloak we would dream to touch. Somebody today, somebody tomorrow. But most of all, what remains in us, is the desire to remain true, to whatever we may become.

 

Only once in every gazillion of moments, do we encounter that person who not only teaches us to desire things great, dream what hasn’t been before, and maybe that’s who I call as #madeofgreat. One’s greatness doesn’t really get confined to one alone, but flows outward and infuses the others with that greatness too. The only beings, who selflessly pour out their greatness to us, are our mothers.

Mothers are those who think about their family more than anyone else does. They are #madeofgreat in their own sui generis ways. They are the ones who take the utmost trouble in bringing their children up. They toil and undergo all hassles to make someone else GREAT. To make us great. From the time you wake up in the morning, to the time you go to bed, they have taken care of you; most of it, when you were a child, because post that, you don’t see her anyway. You’re either buried under a stack of books to read, or sprawled on the couch watching television, and you just start to take her greatness for granted.
What drives mothers in doing what they do? It’s deep love, and that’s all it takes. We don’t see selfish motives or stealth rationale to what they do. They do it with an intention of spreading love, and giving us a life that we most often desire. They don’t have stealth intentions, let alone desire for any payback. That’s what I believe makes them great.

Mothers always have an impact on us. From the way our upbringing reflects in our thoughts and words, and to what translates in our actions, that’s where she’s always lurking. Her sayings and teachings, not once dubious are what we inherently like to cling the closest. Gentle gestures and soft words, and once or twice, a berating without which things don’t seem right; every one of those are partly or wholly influencing us in our day to day lives. The fact that we unknowingly or knowingly desire to follow someone, live up to someone’s greatness, or desire to please someone, is who I think of as great. We label someone’s greatness to how much they have impacted us, and most of it being positive. Bad influence is not greatness at all.

We don’t really need a mother’s day to express what we feel towards our mothers. Everyone’s mother, whether tall or short, fair or dark, stout or thin, is a mother, and she is #madeofgreat. CHEERS to our mothers.

The #madeofgreat campaign by Tata Motors is basically the brand association with the brand ambassador, Lionel Messi. The campaign builds upon Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation.
There are several reasons why Tata considers him as an icon for today’s youth. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is what is at the core of Tata Motors as well. Thus, proving to be an ideal fit for the role of Global Brand Ambassador.​

This post is a part of http://madeofgreat.tatamotors.com/

What do you think of Tata Motor’s association with Lionel Messi ?

 

 

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4 Comments (+add yours?)

  1. Alok
    Nov 24, 2015 @ 03:06:05

    Indeed a nicely written post. I wish you good luck for the contest
    Here is my answer
    The association of Tata Motors with Lionel Messi is that of two greats. Lionel Messi has been exceptionally talented who with his hard work, determination and sacrifices has got better and tougher in his chosen sport so is the Image, reputation and quality of TATA Motors that have transformed brilliant ideas into masterpieces of engineering and created a brand and products that we are so proud of as Indians. Lionel Messi has transformed his body and the mind body co-ordination into a masterpiece of precision and excellence it would not be wrong to say that Lionel Messi is the TATA Motors of sports where as TATA Motors is the Lionel Messi of vehicles both giants in their own spheres driven by the drive to excel and lead by example. So Lionel Messi is the best choice for becoming the brand Ambassador for TATA Motors
    aaloke19@gmail.com

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  2. Prajakta Sinha
    Nov 25, 2015 @ 20:29:48

    Lovely post! Inspiration,
    Dedication,
    Discipline,
    Commitment,
    Trust,
    Loyalty,
    Excellence,
    Legacy,
    Immortality.

    These are not mere words but a part of our soul. Not just the ones that we carry around in our individual bodies but that supreme soul that binds us all together in this universe. That is why we teach our children values and morals so that these little pockets of our souls do not die away. But when we look around at our modern day lifestyle and society,it leaves a lot to be desired, right? Wrong 🙂 I would say,as long as we have even 1 shred of humanity left,there is a ray of sunshine and that is what we see here.

    I am inspired by your story just as I am inspired by the stories of Tata Motors and Lionel Messi. As I said above about humanity and ray of sunshine, it is very few icons left in this world who make me feel that way. Both Tata and Messi definitely make it to this short list.

    When we talk about Tata Motors,we talk about the pride that every Indian feels because this is our truly global brand, a brand with a soul, with every product made to help us fly. This is a corporate behemoth that has not amassed its fortunes at the cost of the little man but by being a part of the very grassroots. The legacy of excellence and giving back to the society selflessly is so ingrained in Tata DNA that it has become part of folklore. Even today,in any Indian home, the moment a son/daughter gains employment in a Tata company, nobody talks about salary or CTC, they just thank their lucky stars that they are a part of Tata family. The very soul of India resides in Tata. Tata Motors has taken these very same values global, making Indians proud of what they represent. ‘Look,we represent excellence, with a dollop of old world values, with love and respect’ !

    When we look at Messi, we see a boy with dreams in his eyes and a man who has put everything he had in making them come true, and he did! With singleminded focus,dedication and hardwork, he has managed to outdo every obstacle he faced since his birth personally, healthwise and family financial situation wise. Every obstacle became just another step for him to grow and reach up the sky. And still, every time he walks out on the field, he plays with the same agility, alarcity and a a hunger to prove himself as if it is his first game! He hasn’t achieved his demi-God status without superhuman efforts.

    When these two demi-Gods of their respective fields come together, there are bound to be fireworks and that is exactly what it is! Purely from a corporate point of view, there are rare instances when we see such a perfect fit form. It can be called a divine sign that a symbol of vibrancy and dynamism like no other has taken shape with the partnership of Tata Motors and Lionel Messi. More than a mere advertising gambit,it is an amalgamation of those perhaps ‘lost’ values that the world needs more of,now more than ever. Maybe the Gods are finally happy!

    Prajakta Sinha
    sinpra11@gmail.com

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  3. richa shailendra
    Nov 25, 2015 @ 21:37:24

    When it comes to impact and impacting millions of lives, Yes, we can see both Tata Motors and Lionel Messi being the pioneers here. While the very name Tata is enough to make us go back to all our history books where we have seen there hardly is a comparable name that has contributed so much to the society in such an ethical manner, the very name Messi conjures up images of a boy-man who has turned the world upside down with his talent, determination, discipline and never-give-up spirit. The compatibility between the values they both share is intense and that is the reason this partnership works perfectly.

    With a concern for the society at large,everything that Tata has done has inspired us to dream big, conquer the world and pour all our energy back into the society to do good and inspire good. By facing his demons, Messi has done the same. He enjoys a God-like status in the world today because he dared to dream, achieved the sky and still hasn’t lost his humanity a bit. He is still a child at heart and he gives back with his multiple philanthropic activities just like Tata does!

    Talk to any person in India, ask them about the companies they admire the most. Tata is right there at the top. This name is beyond bottomline, spreadsheets, return on investment and share price. It is equivalent to soul of India-soft, kind, diverse, dynamic, eternal. Just like that Messi has emerged as not just another football player but someone whose very life is an inspiration, whose personal struggles are a template for others to emulate and who has morphed into an eternal legend.

    While it would take eons to write about what makes Tata Motors and Messi great, as their list of achievements is too long for us to even skim over, suffice to say that this partnership is for the ages. As they say, some things are made in heaven 🙂

    Thank you for this opportunity.
    -Richa Shailendra, lovelyricha1@gmail.com

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  4. ADITYA KUMAR TIWARI
    Nov 25, 2015 @ 23:06:48

    A very engaging post which truly defines #madeofgreat.
    ‘What drives us from within is what makes us great’, This is the founding principle behind the overall brand association between Argentinian Football Maestro Lionel Messi and Automobile Giant TATA Motors. The overall #madeofgreat campaign is made upon a clear cut vision of seeking excellence along with self-belief.
    TATA Motors and Lionel Messi, both are the ones people look up to get inspired. Lionel Messi is an amazingly renowned player with huge fan following across the world. TATA Motors is an Indian company which has achieved global distinction in past decades and appeals as a company with immense potential. TATA Motors stands at a path defining phase of its evolution story with some overwhelming produts planned in future. Lionel Messi with a global appeal complements Tata Motors. Interestingly, Lionel Messi is Goodwill Ambassador to UNICEF, a sign that he is #madeofgreat values similar to TATA Motors which cares for values first and foremost.
    Thus the association is truly #madeofgreat. Legend and Talent have come together to make a truly fantastic combination. The collaboration will be a win-win for both.

    Liked by 1 person

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© Varina Berryl Rasquinha, 7verina.wordpress.com, 2015.
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