In this surprisingly fast paced world and with a gazillion different memories being woven intricately every day, every single moment, every breath, we may make little choices of who could be a role model, or somebody that we yearn to become. Somebody, whose shoes we like to step into, and somebody else whose cloak we would dream to touch. Somebody today, somebody tomorrow. But most of all, what remains in us, is the desire to remain true, to whatever we may become.
Only once in every gazillion of moments, do we encounter that person who not only teaches us to desire things great, dream what hasn’t been before, and maybe that’s who I call as #madeofgreat. One’s greatness doesn’t really get confined to one alone, but flows outward and infuses the others with that greatness too. The only beings, who selflessly pour out their greatness to us, are our mothers.
Mothers are those who think about their family more than anyone else does. They are #madeofgreat in their own sui generis ways. They are the ones who take the utmost trouble in bringing their children up. They toil and undergo all hassles to make someone else GREAT. To make us great. From the time you wake up in the morning, to the time you go to bed, they have taken care of you; most of it, when you were a child, because post that, you don’t see her anyway. You’re either buried under a stack of books to read, or sprawled on the couch watching television, and you just start to take her greatness for granted.
What drives mothers in doing what they do? It’s deep love, and that’s all it takes. We don’t see selfish motives or stealth rationale to what they do. They do it with an intention of spreading love, and giving us a life that we most often desire. They don’t have stealth intentions, let alone desire for any payback. That’s what I believe makes them great.
Mothers always have an impact on us. From the way our upbringing reflects in our thoughts and words, and to what translates in our actions, that’s where she’s always lurking. Her sayings and teachings, not once dubious are what we inherently like to cling the closest. Gentle gestures and soft words, and once or twice, a berating without which things don’t seem right; every one of those are partly or wholly influencing us in our day to day lives. The fact that we unknowingly or knowingly desire to follow someone, live up to someone’s greatness, or desire to please someone, is who I think of as great. We label someone’s greatness to how much they have impacted us, and most of it being positive. Bad influence is not greatness at all.
We don’t really need a mother’s day to express what we feel towards our mothers. Everyone’s mother, whether tall or short, fair or dark, stout or thin, is a mother, and she is #madeofgreat. CHEERS to our mothers.
The #madeofgreat campaign by Tata Motors is basically the brand association with the brand ambassador, Lionel Messi. The campaign builds upon Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation.
There are several reasons why Tata considers him as an icon for today’s youth. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is what is at the core of Tata Motors as well. Thus, proving to be an ideal fit for the role of Global Brand Ambassador.
This post is a part of http://madeofgreat.tatamotors.com/
What do you think of Tata Motor’s association with Lionel Messi ?